www.fleures.org
Related Projects
Johanna Tagada Hoffbeck
Les Fleures du Japon
Les Fleures du Japon
In the beginning of May 2020, Johanna Tagada Hoffbeck was supposed to have Les Fleures du Japon screened in a Milanese gallery. Due to the Covid-19 pandemic, her show was cancelled. Les Fleures du Japon is a video piece - a selection of hand-free shots in various locations of Japan, with the sound of her own previous exhibitions visitors’ memories read out loud. Johanna Tagada Hoffbeck originally commissioned me into designing a poster and digital campaign, aiming to allow anyone reproducing her artwork at home with the help of a series of instructions. This project naturally led to reconsider the digital era in which we live in and how to readapt ourselves given this situation. A website and e-vites were also designed for the occasion.