Alyssia Lou Design & Art Direction
Johanna Tagada Hoffbeck
Les Fleures du Japon
In the beginning of May 2020, Johanna Tagada Hoffbeck was supposed to have Les Fleures du Japon screened in a Milanese gallery. Due to the Covid-19 pandemic, her show was cancelled. Les Fleures du Japon is a video piece - a selection of hand-free shots in various locations of Japan, with the sound of her own previous exhibitions visitors’ memories read out loud. Johanna Tagada Hoffbeck originally commissioned me into designing a poster and digital campaign, aiming to allow anyone reproducing her artwork at home with the help of a series of instructions. This project naturally led to reconsider the digital era in which we live in and how to readapt ourselves given this situation. A website and e-vites were also designed for the occasion.
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